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philip morris
international
​As Creative Content Lead at Philip Morris International, I managed omni-channel campaigns, overseeing creative ideation, copywriting, and delivery across global social media channels. I successfully launched and curate PMI’s LinkedIn newsletter, now with over 450K subscribers and 1.5M views in the last year.
Collaborating with internal and external teams, I produced high-quality content and championed social media's importance for brand building and lead generation to senior stakeholders. I also launched and manage InsideOut, PMI's employee advocacy platform, which has over 1K users generating 14M reach in one year.
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